Philly.com -- Wonder why you’re not getting that interview? It could have to do with the cover letter. A cover letter should be considered a jobseeker’s “pitch” to an employer. It should be well crafted and directed towards a specific job. A cover letter is a marketing communications tool, says Wendy S. Enelow, trainer, career consultant and co-author of “Cover Letter Magic: Trade Secrets of Professional Resume Writers,” (Jist Works, 2010). “Your cover letter, much like your résumé, is designed to sell you to your target audience, namely a prospective employer,” she says.
