SALT LAKE CITY--(BUSINESS WIRE)--BSD Medical Corporation (NASDAQ: BSDM) (Company or BSD) (www.BSDMedical.com), a leading provider of medical systems that utilize heat therapy to treat cancer, announced that the Company has expanded the MicroThermX® Microwave Ablation System (MicroThermX®) direct sales program into additional high density, metropolitan areas in the U.S. BSD has hired two new direct sales representatives to cover the Ohio, western Pennsylvania and northern Kentucky area, as well as the Texas and Oklahoma area. BSD already has direct sales representatives covering the following key metropolitan areas: Florida, New York, New Jersey, Philadelphia, Chicago, Detroit, Phoenix, Las Vegas, southern California, Dallas and Houston. BSD moved to a direct sales model to focus on high density populated areas. This focus will allow BSD to capitalize on the Company's rental program, which allows hospitals to purchase disposable antennas and pay a fee per use for the treatment of patients using the MicroThermX®.
