Brightline Initiative Develops Research Collaboration in Latin America with Insper

NEWTOWN SQUARE, Pa.--(BUSINESS WIRE)-- The Brightline™ Initiative announced its research collaboration with Insper, a globally-ranked business school in Brazil on 22 January 2019. The partnership between Insper and Brightline will explore the role, competencies and functions of the Chief Strategy Officer (CSO) to implement strategy within large organizations. The study will investigate the CSO’s competencies and skills, and the effect the have on strategy implementation performance and results.

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Team Photo (from right to left): Edivandro Conforto, Sérgio Lazzarini, Carolina da Costa, Ricardo Vargas, Marcelo Orticelli, David Kallás, Fabiana Bortoleto at the launch event in November 2018. (Photo: Business Wire)

Brightline’s Executive Director Ricardo Vargas says, “Brightline welcomes Insper as an academic and research partner in 2019. This is Brightline’s first partnership in Latin America, reinforcing our global community of organizations and leaders that are working to close the strategy implementation gap.”

Dr. Edivandro Conforto, Head of Strategy Research at Brightline, highlights that “this study with Insper will advance the understanding of the emergence of the CSO role and build our understanding of leaders responsible for implementing the strategy in large organizations.”

David Kallas, Director of the Center for Business Studies at Insper, coordinator of the study says, “It is an honor to be part of this team. This research will help us to shed light on such an important theme, especially because there is a lack of rigorous and updated studies on strategy execution in Brazil.”

Carolina da Costa, Vice President and Dean of Undergraduate Programs at Insper, reinforces that “this is an excellent opportunity to disseminate relevant knowledge to organizations. It is possible because we have the right partner.”

About Brightline Initiative

The Brightline™ Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery. Learn more at www.brightline.org.

Brightline Coalition

Project Management Institute – The Boston Consulting Group – Bristol Myers Squibb – Saudi Telecom Company – Lee Hecht Harrison – Agile Alliance – NetEase

Academic and Research Collaboration

MIT Consortium for Engineering Program Excellence – Technical University of Denmark – University of Tokyo Global Teamwork Lab – Insper

About Insper

Insper is a non-profit center of education and research in the fields of Business, Economics, Law, and Engineering, exploring their complementarities to positively impact organizations and society. Learn more at https://www.insper.edu.br/en/.

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