The Life Science Awards celebrated the best industry achievements from around the world in the year prior to May 1, 2011. A panel of seven judges representing a cross section from industry and academia selected Bio-Rad's entries from among 40 submissions.
EpiQ Chromatin Analysis Kit: Most Innovative New Product Finalist
Epigenetic changes, such as DNA methylation and histone modification, control gene expression by altering chromatin structure. Bio-Rad's EpiQ kit was recognized as one of this year's most innovative new products for its ability to quantify chromatin state and correlate the impact of these epigenetic events on gene expression.
Previously, the only way to quantitatively assess chromatin structure was through the use of homebrew methods that required isolating nuclei from several million cells and took several days to complete. The EpiQ kit is the first commercial tool that can determine the chromatin structure of a few targeted gene regions within six hours of cell harvest. It can work with as few as 50,000 cultured cells from a simple real-time PCR assay.
Imageffortlessly: Most Effective Marketing Campaign Finalist
Bio-Rad's new Gel Doc™ EZ imager was introduced globally with Imageffortlessly, an integrated marketing campaign that launched September 1, 2010. The Gel Doc EZ imager's main benefit is its ease of use: researchers are able to produce publication-ready images in a few seconds with the touch of a button. The four-month campaign successfully communicated this value proposition across multiple channels worldwide, funneling prospects to an educational microsite. The website engaged visitors with interactive elements that keyed in on the system's ease of use, including a demo that provided a virtual test drive and imager comparison videos that demonstrated its faster and simpler workflow.
Visit www.bio-rad.com/epiq to learn more about the EpiQ kit and www.bio-rad.com/ad/ez to learn more about the Gel Doc EZ system. You can find more about the Life Science Awards at http://lifescienceawards.com.
About Bio-Rad
Bio-Rad Laboratories, Inc. (NYSE: BIO and BIOb), has remained at the center of scientific discovery for more than 50 years, manufacturing and distributing a broad range of products for the life science research and clinical diagnostic markets. The Company is renowned worldwide among hospitals, universities, major research institutions, as well as biotechnology and pharmaceutical companies for its commitment to quality and customer service. Founded in 1952, Bio-Rad is headquartered in Hercules, California, and serves more than 100,000 research and industry customers worldwide through its global network of operations. The Company employs over 6,800 people globally and had revenues exceeding $1.9 billion in 2010. For more information, visit www.bio-rad.com.
For more information contact:
Viresh Patel
Bio-Rad Laboratories, Inc.
800-876-3425 ext 3926
Viresh_Patel@bio-rad.com
Ryan Short
Bio-Rad Laboratories, Inc.
800-876-3425 ext 3926
Ryan_Short@bio-rad.com
Ken Li
Chempetitive Group
312-997-2436 ext 109
kli@chempetitive.com
