ENGLEWOOD, Colo., Aug. 11 /PRNewswire/ -- Baxa Corporation’s Executive Vice President of Sales and Marketing, Claude Hooton, was recognized as an expert in healthcare leadership in the recently released book, “Inside the Minds: The Health Care Management Team: The Roles, Responsibilities, and Leadership Strategies of CEOs, CTOs, Marketing Executives, and HR Leaders,” published by Aspatore Books. With eleven executive peers from other influential medical and healthcare corporations, Hooton contributes his experiences in sales and marketing management and leadership.
“Inside the Minds: The Health Care Management Team” is an authoritative, insider’s perspective on the best leadership strategies of executives in today’s health care industry. Featuring CEOs, CTOs, marketing executives and HR leaders from companies such as Stryker, Philips Medical Systems, FUJIFILM Medical Systems, the book provides a broad yet comprehensive overview of this dynamic industry today.
According to Hooton, the most important marketing strategy is to actually have one. Baxa Corporation, for example, forms strategic plans for one, three and five-year goals and objectives. As EVP, Claude Hooton is responsible for worldwide sales, service, marketing and business development activities for Baxa Corporation.
The Inside the Minds series is unique in the business book market by publishing an unparalleled group of executives and providing an introspective look into the leading minds of the business and legal world. The book is available at http://www.aspatore.com/store/details.asp?id=286 and through bookstores nationwide.
About Baxa Corporation
Baxa, a customer-focused medical device company, provides innovative, solution-based technologies for fluid handling and delivery. Its systems and devices promote the safe and efficient preparation, handling, packaging, and administration of fluid medications. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada and the United Kingdom; direct representation in Belgium, Denmark, Finland, France, Germany, Luxembourg and The Netherlands; and distribution partners worldwide. Further information is available at http://www.baxa.com
About Aspatore Books
Aspatore Books is the largest and most exclusive publisher of C-Level executives (CEO, CFO, CTO, CMO, Partner) from the world’s most respected companies and law firms. For information: http://www.Aspatore.com
Contacts: Marian Robinson, Vice President, Marketing Baxa Corporation http://www.baxa.com 800.567.2292 ext. 2157 or 303.617.2157 Email: marian.robinson@baxa.com Maggie Chamberlin Holben, APR Absolutely Public Relations http://www.absolutelypr.com 303.984.9801 or 303.669.3558 Email: maggie@absolutelypr.com Amy Mortensen Aspatore Books http://www.Aspatore.com 866-ASPATORE Email: amortensen@aspatore.com
Baxa Corporation
CONTACT: Marian Robinson, Vice President, Marketing of Baxa Corporation,+1-800-567-2292, ext. 2157, or +1-303-617-2157, marian.robinson@baxa.com;or Maggie Chamberlin Holben, APR, Absolutely Public Relations,+1-303-984-9801, or +1-303-669-3558, maggie@absolutelypr.com, for BaxaCorporation; or Amy Mortensen of Aspatore Books, +1-866-ASPATORE,amortensen@aspatore.com
