Battelle Human Centric Design Group Breaks Traditional Molds of Technology Development

COLUMBUS, OH--(Marketwire - February 22, 2011) -

• Battelle’s Health and Life Sciences Global Business has a team of experts who comprise Human Centric Design (HCD).
• When developing new medical products, assumptions can be made about who will use the product and how, leading to design flaws that cause the project to fail.
• Battelle’s HCD team uses a combination of art and science to gather information from end users in the early stages of a development activity.
• HCD uses the process of discovery-insight-concept development to ensure users’ needs are integrated from the inception of an idea, and help inform decisions throughout the entire development activity. This leads to a faster, more efficient and economical approach to medical product development.
• HCD is a reflection of Battelle’s unique integrated approach to contract research and development in which a wide range of scientific and technological disciplines work together to help advance human health.

Approved quote:
“We go into every new project with absolutely no assumptions,” said Reade Harpham, manager of Battelle’s Human Centric Design Team. “Coming up with innovative solutions is easy for a company like Battelle... it’s knowing how to ask the right questions that sets us apart... we find the right questions by immersing ourselves in the lives of the end users. We know it isn’t just a piece of technology we’re developing -- it is a way to improve people’s lives... designing with empathy for the end users enables our technologies to live up to their full potential.”

Boilerplate language:
As the world’s largest, independent research and development organization, Battelle provides innovative solutions to the world’s most pressing needs through its four global businesses: Laboratory Management; National Security; Health and Life Sciences; and Energy, Environment and Material Sciences. It advances scientific discovery and application by conducting $6.5 billion in global R&D annually through contract research, laboratory management and technology commercialization. Headquartered in Columbus, Ohio, Battelle oversees 22,000 employees in more than 130 locations worldwide, including seven national laboratories which Battelle manages or co-manages for the U.S. Department of Energy and the U.S. Department of Homeland Security and a nuclear energy lab in the United Kingdom.

Battelle also is one of the nation’s leading charitable trusts focusing on societal and economic impact and actively supporting and promoting science, technology, engineering and mathematics (STEM) education.

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