- Company unveils process for combined processing of sugarcane and stevia leaf
SACRAMENTO, CA – (MARKETWIRED – July 22, 2015) – Stevia First Corp. (OTCQB: STVF) (“SF Corp.” or the “Company”), an agricultural biotechnology company based in California’s Central Valley growing region and focused on the industrial scale production of stevia, the all-natural zero-calorie sweetener that is rapidly transforming the food and beverage industry, is pleased to announce filing of new intellectual property covering a combined processing method for sugarcane and stevia leaf.
The Company previously announced in March 2013 a technology collaboration and sales effort targeting expansion into Mexico and Latin American markets. That initiative has now resulted in new intellectual property filed by the Company and co-developed by the Company’s CEO, Robert Brooke, and Fernando Orozco Rodriguez, a veteran process engineer who worked in Coca-Cola’s Mexican supply chain for more than 20 years. Sr. Rodriguez’s responsibilities during this time included engineering efforts essential to the installation of sugar processing facilities that total more than 300 thousand tons of annual production.
Production of stevia today is focused almost entirely in China and Southeast Asia, using relatively antiquated methods of agricultural production and leaf processing, and this is true despite significant interest from farm operators from every corner of the globe to modernize leaf production. A significant reason for this is that, until now, the process of steviol glycoside extraction and purification has been considered capital-intensive and specialized, making investment in new processing facilities around the world difficult.
Key intellectual property has been filed for these new techniques which incorporate a method for co-processing sugarcane and stevia leaf extract, and could enable drastic reductions in the amount of capital equipment investment required for traditional stevia leaf processing. Now, instead of producing all leaf in Asia, stevia leaf can be cost-effectively grown and processed anywhere around the globe where sugar is currently grown, making stevia an increasingly straightforward and reliable replacement to sugar.
With a backlash against sugary beverages, sugar mills are trying to evolve. Sugar taxes have closed operations and forced many customers to replace sugarcane with less expensive and even more highly processed items like high-fructose corn syrup (“HFCS”). The sugar industry is facing many competitive pressures, but still retain many uses for their products, and ultimately can realize a more natural product in cane sugar that consumers strongly prefer compared to HFCS. This newly announced technology enables production of stevia-sugar syrups that may reduce calories by as much as 80%, and ultimately give the sugar producers a healthier advantage compared to HFCS. An additional benefit of the new process comes as a result of equipment standardization within the sugar processing industry. The newly announced methodology can also be used for sugar processing alone, making this evolution an incredibly low-risk phased investment for the sugar industry.
Robert Brooke, CEO of Stevia First Corp, comments that, “This technology is yet another example of how our modest R&D organization is setting the stage for a large global increase in stevia consumption, and how we are working to give the beverage and sugar industries the tools they need for evolution and change. In concert with our other offerings, we now have a very clear path to enable beverage companies, their bottlers, and their sugar industry partners to rapidly increase global stevia output to meet their mandates for calorie reduction, and to simultaneously diversify their leaf supply in order to ensure there is low-cost and reliable product supply for decades to come.”
Stevia First Corp. will introduce the technology to the Brazilian market as well, which is the largest producer of sugarcane in the world, and responsible for approximately 50% of the world’s exports of sugarcane. Mr. Julio Ferreira, the director of Brazil Business Connect, a green technology advisory consulting firm, who will work in concert with Stevia First to introduce the company and technology, states that, “Brazil can add a huge new capability in the sugar substitute market, given the attractiveness of health and wellness in the region, and a specialized team focused on diabetes and obesity is in high demand.”
Fernando Orozco Rodriguez, Director of Stevia First in Mexico and Latin America, and a co-inventor of the liquid stevia and sugar processing technology, adds that, “It is with great excitement that we announce this technology, and begin to commercialize it through strategic partnerships. The sugar processing industry has many commercial strengths and their evolution with stevia is a very positive one. The ability to produce stevia leaf anywhere, in any country, is an important one, and can be viewed as a fundamental event akin to the initial global expansion of sugarcane itself.”
About Stevia First Corp. (OTCQB: STVF)
Stevia First Corp. is an agricultural biotechnology company that is enabling dramatically healthier food and nutrition products. For more information visit: www.steviafirst.com and connect with the Company on Twitter, LinkedIn, Facebook and Google+.
About the Stevia Industry
The market for all-natural, zero-calorie stevia sweeteners is expanding rapidly. The World Health Organization (WHO) estimates stevia intake could eventually replace 20-30% of all dietary sweeteners. The total global sweetener market was estimated at $58.3 billion in 2010. For more information visit: www.steviafirst.com.
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