SAN FRANCISCO – SalesForce4Hire® (http://www.salesforce4hire.com/), a provider of custom sales solutions to the medical device, life science and healthcare industries, has announced the official release of a white paper at the OneMedForum conference occurring Tuesday, Jan. 11 through Thursday, Jan. 13. The white paper addresses the need for healthcare companies engaged in mergers and acquisitions to diversify and implement innovative business models to ensure continued revenue growth. Authored by Kevin Schimelfenig, founder and managing partner of SalesForce4Hire, LLC, the white paper is intended to serve as an informational guide for healthcare companies involved in the critical decision-making effort of when and how best to launch a product that has been acquired into a portfolio due to recent merger or acquisition. The white paper is available for download at: http://salesforce4hire.com/3/Avoiding_Post-Acquisition_Product_Sales_Failure.html
White paper excerpt:
Because of venture capital constraint and other economic factors, many smaller public or privately held companies with excellent products in their pipeline have been unable to prove the market acceptance and commercialization potential of their innovations. This places the burden of proof of commercialization on the acquiring healthcare company, and places it during a time when the industry is expecting healthcare companies to provide more comprehensive solutions than the piecemeal ones of the past. Not only that, the healthcare industry increasingly expects quantifiable financial justification for these comprehensive solutions. In this complex environment, the possibility of failure looms large.
QUOTES:
“After a merger or acquisition, it is not at all unusual for post-acquisition product sales to fail to meet expectations,” said Schimelfenig. “This white paper demonstrates our company’s commitment to providing solutions that are in the best interests of healthcare companies striving to ensure their continued revenue growth in this difficult economy.”
DETAILS:
- This white paper asserts that to continue to succeed in an uncertain economic climate, mature healthcare companies must do more than simply acquire—they must implement new business models.
- Performing marketing due diligence in M&A involves validating which products to be acquired will fit into an existing core sales channel and deciding how to optimally integrate these products. This white paper discusses four primary considerations in making these validations and decisions.
-Schimelfenig is leading a workshop at the OneMedForum conference in San Francisco on Jan. 11 and 12. The conference runs concurrently with the J.P Morgan Conference, which is one of the largest gatherings for heath care financiers and executives.
- He has also been a guest speaker at the National Business Incubator Association’s annual meetings, the Angel Capital Association, and AdvaMed discussing subjects ranging from investor “Show Stoppers” for early stage company capitalization and best practices for launching disruptive technologies into acute care settings.
ABOUT SALESFORCE4HIRE:
SalesForce4Hire, LLC is the premier full-service source for custom sales solutions in the medical device, life science and healthcare industries, from investor-driven start-ups, to multi-billion dollar global segment leaders. Clients include Alcatel-Lucent, BD, Kimberly-Clark, Gojo (Purell Surgical Scrub) and University of Pittsburgh Medical Center. The SalesForce4Hire business model is one of “shared risk – shared reward,” long-term success and profit sharing. The unique Sales Prototyping® strategy of SalesForce4Hire helps its clientele increase the value of their assets by determining if products are worth pursuing and by providing real-world feedback that accelerates the sales learning curve prior to a product’s full-scale launch. A holding of McGeever, LLC, SalesForce4Hire is headquartered in Cary, N.C. For more information, visit http://www.salesforce4hire.com.
Contact Information:
Erin Smith MMI Public Relations (919) 233-6600 erin@mmipublicrelations.com http://www.twitter.com/mmipr http://www.mmipublicrelations.com
