PhDx Systems Hires Hal Everett As VP Sales And Marketing

ALBUQUERQUE, N.M., Aug. 25 /PRNewswire/ -- PhDx Systems, the industry’s leading provider of technology and services for measuring medical outcomes has hired Hal W. Everett, PhD as vice president of sales and marketing. Everett is responsible for the sales, product marketing and business development activities of the company including meeting company revenue projections, expanding into new medical specialties and building a larger sales team.

Everett has more than 20 years of experience in healthcare business development, 15 in the cardiac device market. Most recently he was the founder of Performance Advisors, LLC, a consulting firm to the medical device market providing business/sales planning and execution and financial consulting services. Previously, he spent five years with St. Jude Medical, Inc. as Midwest region senior director of sales and 10 years with Guidant Corporation in various positions including sales, product management, marketing and market research.

“Hal’s extensive experience in medical devices will enable PhDx to expand into new medical specialties. He understands the business needs of medical device companies and will provide them with consultative support as we move forward into measuring outcomes data on cardiovascular devices,” said PhDx president, Geoff Mather. “We continue to enhance and expand our product and service offerings -- radiographic image software, comprehensive reporting and analysis capabilities, FDA compliance -- which increase our value to the device market.”

“PhDx’s web-based technology measures device efficacy through patient clinical and functional outcomes,” noted Everett. “It helps medical device companies grow sales and build physician relationships, facilitating their post market studies and adding value to their products. PhDx helps companies complete their post market studies more quickly with better, readily publishable results. It is a powerful research tool for collecting comprehensive, impartial outcomes data that will support the cardiovascular device companies in the same successful way that it has supported the orthopaedic and spine markets.”

About PhDx Systems, Inc.

PhDx Systems (http://www.phdx.com/) provides its customers -- medical device companies, physicians, care managers and hospitals -- with technology and services to measure patient outcomes, perform post-market studies and conduct product surveillance. The company is an application service provider that delivers web-based software applications, paper-based data collection services and data analysis and repository products to healthcare enterprises.

To download a photo, please go to: http://www.phdx.com/corporate/corporate_about_mng.html

PhDx Systems, Inc.

CONTACT: Jeanne Nolan of PhDx Systems, Inc., +1-505-764-2291,jnolan@phdx.com

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