PLYMOUTH, Minn. (Grassroots Newswire) August 28th, 2013- Minneapolis based Miracle-Ear, the nation’s #1 hearing aid brand, announced that its national website launched with a new design. The Miracle-Ear website has been transformed to better represent the Miracle-Ear brand, and to be a hearing health educational touch point for consumers.
“We are very excited to introduce our new national website,” said Anne Gowen, Miracle-Ear Marketing Director. “The website improvements from a content, design, and functionality perspective have surpassed our expectations and will ultimately give our visitors a better online experience.”
The modernized website identity and framework was developed to better connect with the evolving target demographic. The rich content, presented in small, digestible sizes, was created to quickly answer consumers hearing loss questions. It answers questions related to how hearing works, how to identify a hearing loss, and how hearing can impact someone’s day-to-day life. “We want our website to be the one-stop-shop for hearing health education,” said Gowen. “Engaging statistics, quotes, and hearing loss information is prevalent throughout the site.”
Created with the user experience in mind, the website includes several functionality enhancements. The website was designed using the latest technology so it’s compatible with all of today’s web browsers and mobile devices. It also includes a robust store locator that is Zip code searchable and directly links to local store websites. Finally, it is optimized for video capabilities.
The website’s vibrant design is crisp, clean, and approachable. Active lifestyle photography is incorporated throughout the site to depict a variety of listening experiences. “The pictures were intended to showcase the emotion of better hearing,” said Gowen. The creative system was developed by the Minneapolis advertising firm Larsen.
Miracle-Ear offers a complimentary, comprehensive hearing test that includes a complete hearing health history, visual ear canal inspection and a comprehensive diagnostic hearing evaluation. If test results indicate a hearing loss, Miracle-Ear tailors a hearing aid solution to the individual’s lifestyle; working with the customer to determine which solution best meets his or her individual needs.
To learn more about Miracle-Ear or to find a location nearest you visit http://www.miracle-ear.com.
About Miracle-Ear
A trusted resource for hearing solutions for 65 years, Miracle-Ear uses state-of-the-art technology to remove the barriers of hearing loss. The Plymouth, Minn-based company specializes in customizable hearing solutions that feature discreet, comfortable products designed to meet each individual’s hearing loss needs. Free hearing tests are available at all of the company’s 1,200 franchised locations across the U.S.. Franchise opportunities are available for those interested in running their own Miracle-Ear business with the support of a nationwide industry leader. For more information, visit www.miracle-ear.com.
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