CAMBRIDGE, Mass., Oct. 21 /PRNewswire/ -- Senior Whole Health's new CEO, John Baackes, was recently appointed to the Massachusetts Association of Health Plans Board of Directors. Mr. Baackes was named CEO of Senior Whole Health in May of this year.
The Massachusetts Association of Health Plans (MAHP) is a non-profit organization committed to promoting the development and value of health plans in Massachusetts. Its mission and vision are to improve health for all in Massachusetts by promoting affordable, safe and coordinated healthcare and to create trust in the value that health plans contribute to the healthcare system.
Senior Whole Health's mission is to maximize the quality of life, health, and independence of its members. Senior Whole Health (SWH) is an innovative health care plan for people who are 65 years old or older who qualify for MassHealth and who live in the Senior Whole Health service area. People who are 65 years old or older who have both MassHealth and Medicare are also eligible.
Mr. Baackes joined SWH after serving as Senior Vice President of Group Health Incorporated of New York. There he led their for-profit HMO subsidiary and grew it to $130m in revenue. Previous to that, he was President of Kaiser Permanente Northeast Division. He was also President of Community Health Plan in Latham, NY, which grew to a three state operation under his direction. "The Massachusetts Association of Health Plans is an important organization for SWH to be involved with. It is a vital part of the healthcare industry and the communities it serves," states Baackes.
About Senior Whole Health "Coordinated Care for Seniors"
Senior Whole Health (SWH), a Senior Care Organization (SCO), was founded in 2003 by a group of individuals dedicated to improving the way health care is delivered to low income, vulnerable seniors. SWH began enrolling members in the fall of 2004 and continues to expand its provider network and membership throughout eastern Massachusetts. Its leadership possesses a wealth of experience in providing innovative approaches to underserved populations. For more information, log onto http://www.seniorwholehealth.com or call 617.494.5353
For interviews and photos contact Rachel Poor, rpoor@wcm-partners.com Contact: Denise Gallagher Senior Whole Health 617.494.5353 dgallagher@seniorwholehealth.com
Senior Whole HealthCONTACT: Denise Gallagher of Senior Whole Health, +1-617-494-5353,dgallagher@seniorwholehealth.com
Web site: http://www.seniorwholehealth.com/
