STOCKHOLM, Sweden--(BUSINESS WIRE)--Psoriasis can be a truly devastating disease, as it not only affects your health but can also have a severe impact on how you live your life. Many people with psoriasis experience social stigmatization and discrimination on a more or less daily basis, in a wide range of settings; at school, at work, at the gym, in public bath houses. In some countries people with psoriasis suffer even more deeply, as they are ostracized, humiliated or even shut out from society when their disease is confused with HIV/AIDS, syphilis or even leprosy. The misconception that psoriasis is an infectious disease, or that a person who has psoriasis isn’t hygienic, is what commonly leads to this isolating behaviour.
