BERKSHIRE, U.K. and MONTREAL, Dec. 8 /PRNewswire/ -- In2Focus Healthcare Technologies has announced a strategic business alliance with Canadian based IsaiX Technologies, to co-promote healthcare technologies in Europe and North America. Under the agreement, In2Focus’ unique range of data analysis and sales force effectiveness tools will be marketed in North America, for the first time, by IsaiX Technologies.
In2Focus Healthcare Technologies leads the UK CRM market in terms of growth and has developed industry leading data analysis technologies such as CyPha, and sales force effectiveness tools such as Actis, to create and support brands and the pharmaceutical representative of the 21st century. CyPha is a unique data analysis tool which is used by 10 of the top 15 pharmaceutical companies in the UK to measure current business information performance and provide advice on deploying existing sales resources more efficiently.
IsaiX Technologies is a market leader in North America in the development and distribution of distance learning tools to enhance sales force effectiveness. Under the business alliance, In2Focus will be at the forefront of marketing these services to customers in the UK and Europe.
“This alliance with IsaiX presents an exciting opportunity for both companies to expand into new geographical areas,” comments Charles Roots, Managing Director, In2Focus Healthcare Technologies. He adds, “We are delighted that we have already confirmed three new customers for CyPha in Canada and this relationship will open the door to other exciting business opportunities in the future.”
Under the agreement, IsaiX Technologies CEO, Steve Gregory, has been formally appointed as a Non-Executive Director of In2Focus Healthcare Technologies. “IsaiX Technologies has over a decade of experience in sales force management in North America” says Steve Gregory. He continues, “IsaiX focuses on quality and innovative solutions to turn data and information into valuable knowledge. We recognise many synergies between the two companies and we are delighted to partner with one of the UK’s leading specialist sales organisations.”
About In2Focus
In2Focus Healthcare Technologies provides a comprehensive range of IT solutions to support the pharmaceutical representative. The Actis system received the `Most Innovative Use of New Technology’ award at the first ever
Healthcare IT awards. Representatives of the pharmaceutical industry and medical professionals voted the pocket pc software as the technology that had made their lives easier.
In2Focus is an unrivalled specialist sales organisation that provides high calibre people, state of the art technology and high quality support services to optimise sales performance.
About IsaiX Technologies
Based in Canada, IsaiX Technologies develops tools to enhance sales force effectiveness for the pharmaceutical and financial sector in North America. This includes a range of server-based, web-based and Palm-based tools to manage customer relationships and territories, coaching and eLearning tools as well as automated and interactive sales and marketing tools. IsaiX has a 13-year track record of success with Canada’s pharmaceutical industry and is currently working with 25 Canadian pharmaceutical companies to develop interactive training tools.
In2Focus Healthcare Technologies
CONTACT: In2Focus in the UK, Lynn Blackwell, tel: +01628-488-606, orlynn.blackwell@in2focus.com, or Matthew Kent, tel: +020-7798-9906, ormatthew.kent@toniclc.com, or IsaiX Technologies in Canada, Mark Gregory,+1-905-631-5790, or mark@isaix.com, all for In2Focus HealthcareTechnologies
