In the increasingly busy field of digital health applications for women’s reproductive health, startups are striving to develop ways to set themselves apart. Glow’s latest app moves beyond fertility tracking and pregnancy to child development and providing content to help new parents know what to expect.
In an interview with Jennifer Tye, who heads up marketing at Glow, she also offered a preview of a monetization strategy for its pregnancy app Glow Nurture. It will provide access to premium services for a monthly subscription fee and that’s set to debut next month. It’s an influential move that speaks to a broader trend of how these companies can add sources of revenue and see just how loyal their customer base is.
