NUREMBERG, Germany--(BUSINESS WIRE)--GfK, one of the world’s largest market research organizations, announced today the full acquisition and integration of Bridgehead International – operating henceforth as GfK Bridgehead – a leading market access consultancy serving global companies in the pharmaceutical, medical device and diagnostics industries. The acquisition signals GfK’s commitment to strategically invest in and expand its global health care business, while directly responding to clients’ needs for comprehensive guidance in navigating the highly complex and continually evolving payer and market access landscape.
