• An overview of the world of laboratory technology • Focus on buyers from key sectors in Northern Europe • Launch in October 2015 parallel to BIOTECHNICA
Hannover, Germany. The Hannover-based trade fair organizers Deutsche Messe are launching LABVOLUTION, a new trade fair to be staged every two years as a major platform for the world of lab technology and equipment. LABVOLUTION makes its debut from 6 to 8 October 2015 at the Hannover Exhibition Center in Hannover, Germany, where it will take place every two years in tandem with BIOTECHNICA. This lab technology show will target trade visitors from Northern Europe’s key sectors, principally the chemical industry, pharmaceuticals, biotechnology, plastics, materials processing and testing, cosmetics, medical technology, environmental engineering and the food industry. Deutsche Messe has identified the need for a flagship event for laboratory equipment in Northern Europe, and LABVOLUTION is the answer.
Jürgen Fürstenberg-Brock, the director in charge of LABVOLUTION at Deutsche Messe, explains: “With LABVOLUTION we aim to create a new international event that clearly serves exhibitors and visitors from Northern Europe as a platform for business leads and a forum for discussing trends and future-oriented laboratory technology.” He emphasized that regional events often prove more attractive to trade visitors as they reduce the time and expense involved in long-distance travel – an increasingly important factor for today’s businesses. Hannover is an ideal location for visitors from the important sales markets of Northern Europe such as the Northern, North-Western and Eastern regions of Germany, the United Kingdom, the Benelux countries, Scandinavia, Poland and the Baltic states.
Laboratory equipment and technology had previously been exhibited at BIOTECHNICA, an established event in the Deutsche Messe portfolio. The keynote areas here are biotechnology and the life sciences. By launching LABVOLUTION, Deutsche Messe is taking lab technology out of its previous context and creating an independent event. To this end, the organizers have extended the breadth of exhibitor and visitor target groups as well as the thematic scope covered. Every facet of lab technology will be addressed at the new event, where the product portfolio will embrace lab installations, analysis, applications and processes, chemicals, reagents, supplies and consumables, as well as related services.
“LABVOLUTION will focus on the entire range of lab technology, across the whole value chain”, said Fürstenberg-Brock. “The new event will serve as a meeting-place for representatives from the areas of industry, research and science and any sector in which lab technology plays a role.” The name LABVOLUTION is self-explanatory. In short, the event will showcase evolution/revolution in lab technology. Visitors will be able to see state-of-the-art equipment, technology and supplies, as well as new perspectives, prototypes and concepts for the future.
The biennial scheduling of LABVOLUTION is a strategic decision that acknowledges the calendar for other lab technology events and avoids collisions with such events in Southern Germany and elsewhere in Europe.
Additional opportunities for new business leads and cultivating existing contacts at LABVOLUTION are offered by the neighboring event BIOTECHNICA, which is clearly established as Europe’s no. 1 event for biotechnology and the life sciences. Tickets give trade visitors admission to both events for the price of one.
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