SAN FRANCISCO, Aug. 16 /PRNewswire/ -- CMP Healthcare Media announced today the launch of the Newsmagazine Group’s latest publication, Applied Neurology. Publishing its first issue in January 2005, the new title provides a unique offering of scientific, clinical information presented in the context of day-to-day practice.
“CMP Healthcare Media researched the neurology market and found that many practitioners’ informational needs are not being met by existing clinical publications,” said Marcy Holeton, group publisher of CMP Healthcare Media’s Newsmagazine Group. “Neurologists told us they need more practical applications and a greater balance between clinical studies and practice management. CMP Healthcare Media has a successful track record of filling similar voids in other specialties, and we are assembling a talented team to serve this expanding practice area.”
According to PERQ/ HCI, neurology is currently the fastest growing market overall in healthcare. Analysts are predicting 12 percent annual growth for the neurology market through 2008, and it is estimated that one in three Americans can expect to suffer from such conditions. Alzheimer’s disease, for example, is currently the fourth leading cause of death. It is critical that the healthcare publishing industry adequately address issues related to this and other neurological disorders both clinically and practically.
Despite the existence of several established journals serving neurologists, research indicates the need for a more practice-focused publication. Applied Neurology will reach both neurologists and primary care physicians, and it will be positioned to establish a strong marketplace presence as a result of its association with sister publication, Psychiatric Times, psychiatry’s best-read, highest ad exposure publication. CMP Healthcare Media will leverage its unique healthcare publishing model of providing complementary services to support Applied Neurology and deliver added value to readers.
Applied Neurology will feature staff and clinician written content with a focus on clinical medicine, including reviews of scientific research and its clinical applications, professional development and practice recommendations, news and meeting coverage, discipline perspectives, case studies, and pharmacology overviews, all from a practical perspective.
About CMP Healthcare Media
CMP Healthcare Media’s (http://www.cmphealth.com/) magazines and supplements deliver objective, compelling, clinically relevant editorial content that resonates among influential healthcare professionals, clinicians and manufacturers. CMP Healthcare Media provides industry thought leadership and delivers unbiased, objective coverage that is independent of any professional association or commercial influence. CMP Healthcare Media, through its 14 clinical titles, serves more than 20 healthcare fields with meetings, multimedia products, Web programs, teleconferences and sponsored editorial supplements. CMP Healthcare Media includes the Newsmagazine Group, Oncology Group and Cliggott Publishing Group.
CONTACT: media, Kraig Smith of media imPRessions, Inc., +1-312-222-9591, or ksmith@media-impressions.comm, for CMP Healthcare Media.
CMP Healthcare Media
CONTACT: media, Kraig Smith of media imPRessions, Inc., +1-312-222-9591,or ksmith@media-impressions.comm, for CMP Healthcare Media
Web site: http://www.cmphealth.com/
