PARSIPPANY, N.J.--(BUSINESS WIRE)--Boomerang Pharmaceutical Communications, a leading global healthcare interactive marketing agency, was named the digital agency of record for Pacira Pharmaceuticals, Inc., an emerging specialty pharmaceutical company focused on the clinical and commercial development of new products that meet the needs of acute care practitioners and their patients. Pacira received FDA approval in October 2011 for its lead product, EXPAREL® (bupivacaine liposome injectable suspension), a non-opioid local analgesic indicated for administration into the surgical site to produce postsurgical analgesia.
