PLEASANTON, Calif.--(BUSINESS WIRE)--Less than 9 months after implementing a new CRM application, Accera Pharmaceuticals began searching for a replacement. The commercial-stage biotechnology company, which launched Axona™ (a prescription-only medical food for the clinical dietary management of the metabolic processes associated with mild-to-moderate Alzheimer's disease) around the same time as it implemented its current system, had quickly outgrown the generic CRM tool. Accera required a flexible, industry-specific solution that could handle its unique needs and rapid growth pace. It turned to Veeva CRM™ from Veeva Systems – the leader in SaaS solutions for the global life sciences industry.
