iMetrikus, Inc. Relaunched as Numera, Adds Senior Management from Leading Health Technology Companies

Published: Apr 28, 2011

SUNNYVALE, Calif., April 28, 2011 /PRNewswire/ -- iMetrikus, a pioneer in affordable telehealth solutions, today announced it has changed the company name to Numera. The new corporate brand reflects the company's focus on developing high-quality, low-cost methods of collecting objective patient health and biometric data and integrating this into popular electronic medical records (EMR), care management, and personal health records (PHR). To drive this focus, the company has added new senior management.

Studies confirm that health goals are more effectively reached when progress or setbacks can be quantified and are made accessible to those along the healthcare continuum, but many solutions are too expensive to broadly deploy. The Numera business model makes it possible to address large, underserved patient populations and care providers at an affordable cost. Numera|NET offers a cost effective solution with an FDA-cleared, platform-independent gateway that enables validated and secure transmission of biometric information from a library of market-leading consumer monitoring devices to virtually any health record or care management system. Using Numera|NET, qualified clinical workers are enabled to perform advanced analysis, identify health and disease trends and proactively engage with patients to avoid unnecessary hospitalizations and recognize improved health outcomes.

In addition to the upcoming commercial launch of its Numera|NET gateway applications for smartphones, Numera will be rolling out additional products over the coming months that further support the company's platform-independent positioning and broad patient population scalability.

To spearhead the newly branded company, Tim Smokoff, a leader in the telehealth industry, has been appointed as Chief Executive Officer. From 1998 to 2011, Mr. Smokoff was at Microsoft, most recently as General Manager of Microsoft's World Wide Health Industry Solutions Group where he grew multi-billion dollar revenues via strong industry and customer relationships. Beyond his Fortune 50 experience, Mr. Smokoff has also successfully led a number of companies, including several start-ups, in the health information systems and medical device markets.

"While the Numera name is new, we will be leveraging iMetrikus' long history of innovation to introduce products and technologies that will allow our customers to make greater strides toward measurably better health at a very affordable price point," said Mr. Smokoff. "Accountable care embraces widespread self-management, sharing objective data and enabling timely interventions by professionals - all made possible on a much broader basis by Numera products."

Two additional industry veterans have been named to Numera's senior management team. Mark Oswald joins as Chief Technology Officer and V.P. of Engineering. Previously he was at NCR where he was the V.P. for their Common Software platform. Prior to NCR he was Chief Architect at Revolution Health having been recruited to Revolution after eight years at Microsoft, where he was one of the first members of Microsoft's healthcare team. Numera also named Tony Titus to the position of V.P. Sales, Business Development and Marketing. Most recently, Mr. Titus was V.P. of Marketing and Services at Cardiac Science Corporation. Prior to Cardiac Science, he served as the VP, Business Development at Masimo, a leading biometric sensor company, and as Director, Business Development and Strategy at Medtronic.

About Numera

Numera (formerly iMetrikus, Inc.) provides healthcare companies and consumers with affordable telehealth solutions for care management and general wellness programs. The company's platform-independent approach offers customers the ability to capture, analyze and transmit health measurements from the broadest selection of consumer health devices in the industry and integrate the information using virtually any electronic health record (EMR,PHR,EHR). Utilizing off-the-shelf consumer devices and partnerships with the industry's leading health monitoring companies, Numera enables programs to measure diabetes, asthma/COPD, weight management, cardiac, post-discharge and wellness programs, enabling this connectivity through its FDA-cleared gateway via standard phone lines, PCs and smartphones.

The company has deployed its Numera|NET and Numera|ENGAGE products and services in over 40 integrated delivery networks (IDN), hospitals, payer-sponsored and corporate wellness programs, and other care environments. In addition to custom integration capabilities, Numera has alliances and partnerships with leading EMR companies, managed care organizations, IDN's, and pharmacy distribution providers. These include Epic, WebMD, Healthrageous, AmerisourceBergen and others. The company offers a portfolio of training, maintenance, and support services related to its products and services. Numera is privately held, and is a member of the Synergenics consortium of companies ( Numera is headquartered in Sunnyvale, CA, with corporate offices in Seattle, Orlando and the U.K. For more information, please visit Numera at


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