Hologic Announces 'Back to Screening' Campaign Encouraging Women to Prioritize Scheduling Annual Mammograms



MARLBOROUGH, Mass., Aug. 20, 2020 /PRNewswire/ --


At the start of the COVID-19 pandemic, many health officials, professional societies and patient advocacy groups released guidance urging women to delay routine mammograms. As a result, appointments for breast, cervical and colorectal screenings in March were down 86% to 94% compared to previous years.1 Breast imaging facilities have since begun accepting patients for routine mammograms, however, a recent survey conducted by Hologic found that 27% of compliant women plan to either skip or delay their mammogram in 2020.2 


Inc., an innovative medical technology company primarily focused on improving women's health and well-being through early detection and treatment, recently launched the Back to Screening campaign to encourage women to prioritize their annual mammograms. Hologic's campaign features a landing page where visitors can sign up for a reminder to schedule their annual mammograms and enter a sweepstakes to win tickets to a private, virtual performance by Sheryl Crow.



Grammy Award-winning artist and breast cancer survivor, Sheryl Crow is joined by Dr. DaCarla Albright, a leading OB/GYN, to discuss why women should prioritize scheduling their annual mammograms.

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1 https://ehrn.org/delays-in-preventive-cancer-screenings-during-covid-19-pandemic/
Survey: COVID Impact on Patients, Topline Findings: Wave 2, June 2020


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SOURCE Hologic, Inc.


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