A new report from PricewaterhouseCoopers finds lots of room for improvement in medical device makers’ approach to the digital age, including in their use of social media, big data and mobile apps. The healthcare space is getting a major influx of digital innovation, but much of it’s coming from outside the traditional parameters of the industry. Companies like Apple (NSDQ:AAPL), Google (NSDQ:GOOG), Samsung (LON:BC94) and Salesforce (NYSE:CRM) are poised to eat medtech’s cake if the industry can’t keep up with digital platforms that have already taken hold in other markets.
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