JERUSALEM--(BUSINESS WIRE)--Yissum Research Development Company Ltd., the technology transfer arm of the Hebrew University of Jerusalem, presents EtoCleanTM, a new antiviral hand sanitizer which has been found to be highly effective against the swine flu virus. The novel product was invented by Professor Elka Touitou from the School of Pharmacy, of the faculty of Medicine at the Hebrew University of Jerusalem, and is being developed by Novel Therapeutic Technologies (NTT), a spin-off company of Yissum.