MONACO--(BUSINESS WIRE)--In a continued commitment to providing critical and timely clinical information to health care providers, Wyeth United Kingdom today announced the results of their successful deployment of Proscape’s Closed Loop Marketing platform to their sales teams in support of 11 Wyeth brands. The Wyeth Closed Loop Marketing system is a critical initiative that enables Wyeth to leverage their customer segmentation model in order to provide sound, clinical information in a highly compliant manner to their customers. The results of the program were announced at the 2007 annual EyeforPharma Sales Force Effectiveness Conference.
