Beyond the razzle-dazzle of beer bashes and company play days, “every company needs a signature experience that sets it apart.” That’s the thrust of a new Harvard Business Review article called “What It Means to Work Here” by Tamara J. Erickson of the Concours Institute and Prof. Lynda Gratton of London Business School. In other words, why spend the prime time of your life at Hyundai when you could be at Honda? Or at Novo Nordisk when you could be at Pfizer? True, it helps focus your decision when one company wants you and its competitor does not.