There is a virus spreading across the country. It’s stigma. Do you have it?

NAMI launches new campaign, #CureStigma, for Mental Health Month

ARLINGTON, Va., May 1, 2018 /PRNewswire-USNewswire/ -- During the month of May, NAMI, the National Alliance on Mental Illness, will observe Mental Health Month to raise awareness of mental illness. One in five adults in the United States lives with a mental health condition.

This year, NAMI is launching “CureStigma” a new campaign that builds on the successful #StigmaFree initiative and positions stigma as a “social virus” that is spreading across America. Stigma is a sign or sense of disgrace that sets someone apart from others. Navigating life with a mental health condition can be tough, and the isolation and blame that is often encouraged by stigma can create huge challenges to moving forward in one’s recovery journey.

“Stigma is dangerous for the millions of Americans affected by mental health conditions. It causes people to feel ashamed for something that is out of their control, prevents them from seeking help, and even takes lives,” said Mary Giliberti, CEO of NAMI. “Although stigma is a virus that anyone can be exposed to, we do have a cure, and that is compassion and understanding. We need to talk openly and raise our voices, so we can put an end to the fear and shame, and cure stigma once and for all.”

The campaign incorporates a new series of nationwide public service announcements (PSA) featuring NAMI Celebrity Ambassadors from film, television, music, and sports including Utkarsh Ambudkar, Andrea Barber, Maurice Bernard, Corinne Foxx, Clark Gregg, Jamie Gray Hyder, AJ Mendez, Sonya Nichols, Mauro Ranallo and Stolar. The PSA encourages viewers to visit curestigma.org, where visitors can take a brief quiz to see if they “are infected” by stigmatizing beliefs. Visitors will also receive information about how to “spread the cure” and will gain free access to a special emoji/sticker pack for their mobile phones.

Key mental health statistics include:

• 1 in 5 adults in the United States lives with a mental health condition.
• 1 in 25 (10 million) adults in the United States lives with a serious mental illness.
• 60 million people in the United States face the day-to-day reality of living with a mental illness.
• Half of all lifetime mental health conditions begin by age 14 and 75 percent by age 24, but early intervention programs can help.
• Additional facts and citations are available at Mental Health by the Numbers.

“The perception of mental illness won’t change unless we act to change it. So during Mental Health Month, we are asking everyone to join with NAMI to #CureStigma,” said Giliberti.

For additional information about Mental Health Month, to take the CureStigma quiz and to access CureStigma resources, please visit curestigma.org.

The National Alliance on Mental Illness is the nation’s largest grassroots mental health organization dedicated to improving the lives of individuals and families affected by mental illness. Join the conversation at nami.org and stay connected with #CureStigma and #StigmaFree on: Facebook, Twitter and Instagram.

CONTACT: Lauren Gleason, (703) 516-7230, lgleason@nami.org