The Center for Vision Development Launches Chromagen, Inc. Technology in Austin

AUSTIN, TX--(Marketwire - November 18, 2011) -

The Center for Vision Development, P.A., today announced that it is now offering ChromaGen lenses. ChromaGen is a life-changing aid for visual reading disorders often associated with dyslexia and an optical corrective solution for color deficiency, which is also known as color blindness. The prescription-only lenses, which are available as eyeglasses or contacts, have been shown to dramatically improve symptoms of visual reading disorders and color blindness in patients of all ages.

“This technology has been invaluable in helping meet the needs of our patients,” said Dr. Denise Smith. “While typically used as an adjunct to vision therapy, it also serves as a stand alone treatment for those unable to participate in a therapy program. ChromaGen provides immediate relief of the visual symptoms associated with reading difficulties while the underlying disorders are remediated with vision therapy for a long-term effect. When used in conjunction with vision therapy, ChromaGen is a very powerful tool that has become a staple in our treatment programs.”

Some visual reading disorders and forms of color deficiency occur because light enters the eyes at different speeds. ChromaGen technology features filtered lenses that change the wavelength of light going into each eye, allowing the speed of the information traveling along the brain’s pathways to become balanced. ChromaGen eyeglasses and contact lenses can relieve a number of symptoms, including:

• Double vision when reading
• Blurry, irregular or moving text when reading
• Shifting words or letters, or moving spacing between lines when reading
• Loss of focus, headaches, nausea and fatigue when reading
• Color blindness or color deficiency

Approximately one out of two people with disorders such as dyslexia and 97 percent of those with color blindness can experience immediate symptom relief with ChromaGen lenses.

ChromaGen lenses are only available through a specially trained optometrist or ophthalmologist. The testing process is simple. In those who have visual reading disorders, the eye doctor asks the patient seven questions about his or her reading challenges. In those who have color deficiency, a simple visual color test is conducted. If the survey or color test indicates that ChromaGen may work for the patient, the doctor then conducts a brief examination. Each eye is tested separately to find the best combination of lenses for the patient, and every prescription is customized to the individual.

Because the lenses work instantly, patients know before leaving the doctor’s office if ChromaGen can help their symptoms.

To make an appointment with The Center for Vision Development, call (512) 329-8900 or visit www.cvdaustin.com.

To take the simple seven-question patient survey, visit the ChromaGen website: www.ireadbetternow.com.

ChromaGen eyeglasses and contact lenses have been cleared by the U.S. Food and Drug Administration (FDA) and can be prescribed as a colored filter to aid individuals who experience reading discomfort and to enhance color discrimination in patients with color vision deficiencies.

About The Center for Vision Development

Dr. Denise Smith founded The Center for Vision Development more than seven years ago based on a developmental approach to optometry to ensure that all of her patients receive comprehensive vision care, including the assessment and treatment of binocular vision problems and learning-related vision disorders. We provide a full range of vision care services with special interests in pediatric optometry, vision therapy, and visual rehabilitation for patients with traumatic brain injury. Our mission is to provide patients with the foundations necessary to achieve efficient vision that goes beyond “20/20.”