NEW YORK, Feb. 7 /PRNewswire/ -- With a rapidly changing patient population, the task before marketers goes way beyond providing in-language materials to ensure adequate adherence or compliance. Compelling cultural insights about these patients, their perceptions about various diseases, and approach to medications require retooling of traditional DTC or DTP campaigns. Beyond English language DTC, opportunities exist for brands to boost value through strategic investments in cultural competency, health-literacy, customized adherence programs, disease education initiatives, and grassroots partnerships. Collaborations are vital with key influencer groups affecting the lives and health of African American, Hispanic, Asian Pacific American and other diverse population groups who already constitute over 40% of the population in nine major U.S. states. Learn how various disease categories are stepping up to the new demands from healthcare marketers at this conference.
Strategic Research Institute presents:
7th Annual Multicultural Pharma-Biotech & Healthcare: Market Development & Outreach
March 16-17, 2006 Sheraton Woodbridge Place Iselin, NJ ------------------------------------------------------------- HEAR KEYNOTE SPEECHES ON: 1. Cultural Competency & Health Literacy -- SPEAKER: Dennis P. Andrulis Ph.D., MPH Associate Dean for Research Drexel University School of Public Health 2. Collaborative Partnerships -- SPEAKER: Joan Y. Reede MD MPH MS Dean - Office for Diversity and Community Partnership Harvard Medical School 3. Metabolic Health and Diabetes Outreach -- SPEAKER: Richard M. Nordstrom Chief Executive Officer McCann Healthcare Worldwide ------------------------------------------------------------- AGENDA HIGHLIGHTS: -- MiDieta eHealth Portal to facilitate Weight Loss among U.S. Hispanics -- New data on Asian American Health from Kang & Lee and Simmons Study -- Oxford Health Plans Case Study -- National Diabetes Association Case Study -- Multicultural Insights from Synovate Diversity -- Senior Health Case Study, InterTrend and more ------------------------------------------------------------- SPECIAL REGISTRATION RATES:
Executives from pharmaceutical and biotechnology companies or health plans, hospitals, and managed care organizations will be offered special registration rates. For more information, please contact Rupa Ranganathan: 212-967-0095 ext. 252 or rranganathan@srinstitute.com
------------------------------------------------------------- FOR COMPLETE CONFERENCE DETAILS AND REGISTRATION INFORMATION: Conference Web site: http://www.srinstitute.com/CM457 Phone: 800-599-4950 / 212-967-0095 E-mail: info@srinstitute.com Please mention keycode DPR001435 when registering.
Strategic Research InstituteCONTACT: Rupa Ranganathan, Senior Vice President & Ethnic Strategist ofStrategic Research Institute, Phone: +1-212-967-0095 ext. 252, E-mail:rranganathan@srinstitute.com
