Business Wire -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that it will participate in Earth Hour – a global environmental awareness event organized by the World Wildlife Fund (WWF) – to send a powerful global message about the importance of environmental sustainability and caring for the planet. On March 28, hundreds of Starwood hotels flying brand flags, including St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM , will turn off their lights and take other energy-saving measures for one full hour, underscoring the company’s commitment to environmental sustainability.