Shift Labs is a small startup launching this spring out of Y Combinator with a lofty tagline: to be “the Nest of medical devices.” But as ambitious as that goal may sound at first, when you take a closer look at Shift Labs, it doesn’t sound that crazy after all. In fact, it seems almost inevitable.
If you’ve spent any time in a hospital, you’ve likely noticed that a lot of the equipment around looks pretty complicated, with an array of buttons, knobs, and screens. Medical device manufacturers have historically built their products by focusing on function way before form. If usability and design are even considered, it’s an afterthought at best.
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