CINCINNATI, Oct. 19 /PRNewswire/ -- For more than 40 years St. Jude Children’s Research Hospital has worked to find cures for catastrophic childhood diseases, mainly pediatric cancers. Throughout the month of October, consumers can help contribute to this worthy cause by purchasing some of their favorite brands like Tide, Bounty, and Pampers from Target locations.
During the month of October, purchases of participating Procter & Gamble (P&G) products at Target stores will help raise up to $600,000 for St. Jude. Participating brands include Tide, Pampers, Bounty, Charmin, Always, Tampax, Olay Definity, Downy, Bounce, Pantene, Head & Shoulders, Iams, Febreeze, Gillette Fusion, Secret, All Spice and Crest.
“St. Jude is very grateful to Procter & Gamble, Target and their consumers for their continued support. This allows us to keep alive the mission of Danny Thomas that no child should die in the dawn of life,” said John P. Moses, CEO of ALSAC, the fundraising organization of St. Jude. “Working together we can give children a fighting chance at healthy lives.”
St. Jude is the largest childhood cancer research center in the world in terms of the number of patients enrolled in research protocols and successfully treated. Since its inception in 1962, St. Jude has developed protocols that have brought survival rates for childhood cancers from less than 20 percent to more than 70 percent overall.
Funds raised though this promotion will support the many programs and research at St. Jude such as the international outreach program. For more information, please visit http://www.stjude.org.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About St. Jude
St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit http://www.stjude.org.
Media Contacts: Felisa Insignares Procter & Gamble (513) 983-1761 insignares.fc@pg.com Evelyn Homs St. Jude Children’s Research Hospital (901) 578-2293 evelyn.homs@stjude.org Patrice Sadd Fleishman-Hilliard (216) 928-3459 saddp@fleishman.com
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St. Jude Children’s Research Hospital
CONTACT: Felisa Insignares of Procter & Gamble, +1-513-983-1761,insignares.fc@pg.com; or Evelyn Homs of St. Jude Children’s ResearchHospital, +1-901-578-2293, evelyn.homs@stjude.org; or Patrice Sadd ofFleishman- Hilliard, +1-216-928-3459, saddp@fleishman.com
Web site: http://www.stjude.org/http://www.pg.com/
