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After raw-ginger scalp rubs and walnut snacks failed to counter Shi Yang’s receding hairline, the 26-year-old Shanghai engineer says he’s ready to ditch his mother’s advice and give Western drugs a go. Traditional herbal remedies for male pattern baldness are losing ground to treatments such as Merck & Co. (MRK)’s Propecia and Johnson & Johnson (JNJ)’s Rogaine in China, where a full head of black hair on a man is a sign of health and virility. Shi, a slim, bespectacled college graduate, has a better chance of landing a girlfriend with a thick thatch of hair like President Xi Jinping or Premier Li Keqiang, both of whom are in their 50s, he said.
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