Some people famously started a business in their garage—you’ve seen the commercial. For Jennifer Davagian Ensign, founder and CEO of Cristcot Inc. (Concord, MA), it all began in her kitchen, but her invention has nothing to do with cuisine. Au contraire. Using a Smooth-On silicone moldmaking kit, sundry parts from local hardware stores, and her oven, Ensign taught herself the fundamentals of molding and, this month, brought to market—trigger warning, this may cause some of you to wince—Sephure, a disposable suppository applicator. Her journey is a textbook example of developing a product for an unmet need that has the potential to achieve huge commercial success and improve peoples’ lives. On the latter point, Ensign should know. She experienced it firsthand.
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