Fitbit, a maker of fitness tracking devices that is being challenged by Apple’snew watch product, has filed for a $100 million IPO.
The San Francisco-based wearables company plans to trade on the NYSE under ticker symbol FIT, with Morgan Stanley, Deutsche Bank and BofA Merrill Lynch serving as lead bankers. Expect that the $100 million figure is a placeholder, rather than the amount Fitbit ultimately plans to raise.
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