PuriCore (LSE: PURI), a global company focused on safe and effective protection against the spread of infectious pathogens, today announces it has signed a new FloraFresh® sales agreement valued at approximately $3.5 million over a four-year term with a second leading US supermarket retailer. The national retailer will use FloraFresh to improve the quality and shelf-life of cut flowers and to decrease labour costs in its stores that have a full floral department. Under terms of agreement, the retailer will begin using FloraFresh late his year and will complete the implementation of this floral programme by the second quarter of 2014. This agreement marks the second major US retailer to use multiple PuriCore products, enhancing both fresh produce and cut flowers, in the vast majority of its stores.
Michael Ashton, Executive Chairman, said:
“This second major FloraFresh agreement demonstrates that US supermarket retailers are embracing the value of this product to improve both the quality of their floral offerings as well as their bottom line by reducing inventory waste and cleaning labour. This sale also validates our strategy to increase our footprint in stores of existing customers through our expanded product offerings that deliver similar quality and economic value propositions.”
About FloraFresh, the Sterilox® Fresh System, and ProduceFresh™
Leading US and Canadian supermarket retailers, including three of the top-five US chains, rely on PuriCore’s products to extend shelf-life and to address cross-contamination for fresh produce and flowers. FloraFresh is used to improve the quality and shelf-life of high-margin floral products as well as to reduce the labour associated with cleaning costs. FloraFresh controls the growth of bacteria, viruses, and spoilage organisms, including Pseudomonas, Botrytis (grey mould), and powdery mildew, in floral water to keep floral buckets clean and cut flowers hydrated longer. The Sterilox Fresh System and ProduceFresh offer a natural food-safe rinse that kills harmful pathogens and spoilage organisms, including e.Coli, Salmonella, Listeria, and Norovirus, on contact to keep perishable produce safer and fresher for longer. With extended freshness and shelf-life, these fresh produce products provide labour and inventory cost savings to supermarket retailers.
Enquiries:
UK
FTI Consulting
Simon Conway/Mo Noonan
Victoria Foster Mitchell
+44 (0) 20 7831 3113
US
Sage Strategic Marketing
Jennifer Guinan
+1 610.410.8111
jennifer@sagestrat.com
About PuriCore
PuriCore plc (LSE: PURI) is a global company focused on safe and effective protection against the spread of infectious pathogens without causing harm to human or animal health or to the environment. PuriCore’s antimicrobial technology and complementary products are used in well-established core businesses and emerging sectors of two broad markets: Health Sciences and Food & Agriculture. In the Health Sciences market, PuriCore is the leading full provider of all products and services required for a safe, efficient, and compliant endoscope decontamination to protect patients and staff in UK hospitals. PuriCore’s breakthrough wound care technology is used to treat chronic and acute wounds including diabetic ulcers and burns in humans, for atopic dermatitis as private-labelled dermatologic treatments for humans, and to manage wounds in all species of companion and large animals in the animal health segment. In the Food & Agriculture market, PuriCore’s portfolio is used by three of the top-five US supermarket retailers to provide savings in labour costs and improvements in inventory loss and to address cross contamination of pathogens on fresh produce and floral products. In addition, the Company is progressing its research and development programmes on the use of its technology as an agricultural fungicide. PuriCore is headquartered in Malvern, Pennsylvania, US, with operations in Stafford and Clevedon, UK. To receive additional information on PuriCore, visit www.puricore.com.
Certain statements made in this announcement are forward-looking statements. These forward-looking statements are not historical facts but rather are based on the Company’s current expectations, estimates, and projections about its industry; its beliefs; and assumptions. Words such as ‘anticipates,’ ‘expects,’ ‘intends,’ ‘plans,’ ‘believes,’ ‘seeks,’ ‘estimates,’ and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties, and other factors, some of which are beyond the Company’s control, are difficult to predict, and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. The Company cautions shareholders and prospective shareholders not to place undue reliance on these forward-looking statements, which reflect the view of the Company only as of the date of this announcement. The forward-looking statements made in this announcement relate only to events as of the date on which the statements are made. The Company will not undertake any obligation to release publicly any revisions or updates to these forward-looking statements to reflect events, circumstances, or unanticipated events occurring after the date of this announcement except as required by law or by any appropriate regulatory authority.
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