By Allie GarfinkleSenior Finance Reporter and author of Term Sheet
The word
“longevity” derives from Latin, and more or less means “long life” or “great
age.” Each
translation is informative at a time when people are simultaneously living
longer than ever, and gathering increasingly personalized health data through
wearables, devices, and tests. Longevity has become a banner industry in recent
years, bolstered by the expansive cultural influence of entrepreneur Bryan
Johnson and his famous slogan, “Don’t Die.” Now,
we’re all slated to die at some point. However, there’s a salient question and
pursuit at the center of the longevity boom—if we’re living longer lives, what
does it mean to live out those years fully? If we monitor our health
thoughtfully throughout our lives, can we have more years that are
high-quality, active, and independent? It’s a question that Generation Lab, a
startup providing personalized epigenetic testing, seeks to answer. “We’re
aiming to add 20 extra healthy years to your life—more years where you can play
tennis, run around, travel,” said Alina Su, Generation Lab cofounder and CEO.
“We’re not talking about living forever, we’re talking about living healthier
for a longer time.” Generation
Lab—started in 2023 by Su, Berkeley’s Dr. Irina Conboy, and Michael Suswal—is
so named because the cofounding team spans three generations: Conboy—regarded
as the “mother of longevity” for her decades of cell regeneration work—is a
Baby Boomer, while Suswal is a millennial whose previous company was unicorn
Standard AI. Su, Gen Z and effusive, chased down Conboy while an undergraduate
at Berkeley. The three believe we’re on the cusp of an “ageless generation,”
where people will be defined by their ability to be active for longer periods
and linger around a “biological 30.” If
this seems a touch far-fetched, consider: Generation Lab is now Accel’s first
bet in the longevity space. The Silicon Valley stalwart has led Generation
Lab’s $11 million seed round, Fortune has exclusively learned. Samsung Next also participated, plus an array of
celebrity investors including Steve Aoki’s Aoki Labs, Giannis Antetokounmpo’s
BYL Ventures, and Simu Liu’s Markham Valley Ventures. This round brings the
company’s total funding so far to $15 million. “Longevity’s
going to be one of the biggest markets of our generation,” said Accel partner
Kerry Wang, adding that: “As people start spending more money on [longevity]
treatments, they’re not just spending it on things that don’t matter… there
needs to be a trusted eval for longevity.” Generation
Lab’s product is its SystemAge report, which starts with a blood draw. The
blood test analyzes 460 different biomarkers across 19 organs and systems, then
provides a detailed breakdown of how quickly each part of your body is aging.
(I took the test myself—thrilled to report my cardiac and auditory systems are
aging in reverse, while my blood and vascular system needs some work.) The
goal: Pinpointing health signals and potential problems before symptoms appear.
Right now, the test is rolled out as an option for more than 300 clinic
partners in 18 countries, Kim Kardashian’s doctor among them. The test costs
$490, with additional options for subscription-based testing. That’s
cost-prohibitive for most, but Suswal has been thinking about societal
downstream possibilities for Generation Lab’s tests, especially in relation to
public health: “Imagine if everyone in the country took the test, we could have
predicted issues like the Flint Water Crisis.” Conboy
pointed out something to me that I’ve been pondering since we met: Much in the
same way we all experience time differently, aging also isn’t linear: It
happens in fits and starts, plateaus and accelerations. (No one, for example,
grows exactly one grey hair each day.) Aging also continuously evolves around
technological and societal advancement. “See,
on a long enough timescale, everyone’s survival rate becomes zero,” Conboy
laughs. “The question is, how long is the timeline?… The directional goal of
longevity in academia—or in a company—is to expand [quality of life in our
final years]. Remember, 100 years ago, 40 years of age was very old, people
died then. Then, we invented antibiotics, sanitation, and then vaccines. And
now we move on to the next breakthrough.” Fortune
Article : https://fortune.com/2025/10/23/generation-lab-raises-11-million-becoming-accels-first-longevity-bet/ Yahoo
Finance Article: https://finance.yahoo.com/news/generation-lab-raises-11-million-111115294.html?guccounter=1 Generation Lab
Team: https://www.youtube.com/watch?v=Kv1vBx7zpkI
Start Your
Longevity Journey Today: https://www.generationlab.com/
