PHT Corporation’s European General Manager Urges Pharmaceutical Industry Ban on Paper Diaries in Provocative New Article for Pharmaceutical Executive Europe Magazine

GENEVA--(Marketwire - March 12, 2009) - In a thought provoking new article written for Pharmaceutical Executive Europe’s website, PHT Corporation’s European General Manager Dr. Valdo Arnera outlines specific reasons why pharmaceutical companies should replace paper diaries with ePRO.

“If a trial’s primary endpoints are reported from patients, it makes no sense to use paper diaries,” writes Dr. Arnera in the article. “Trials are all about data; it’s the only thing they ultimately produce and paper diaries do not yield high quality data streams.”

Dr. Arnera has nearly 20 years of science and management experience in the pharmaceutical industry. A frequent speaker, he has been co-chair of the DIA’s Special Interest Area Communities eClinical and Standards committee. In 2008, PharmaVOICE named Dr. Arnera to the list of the 100 most inspiring people in life sciences.

To read Dr. Arnera’s article visit www.pharmexeceurope.com.

About PHT Corporation

Trust your patient and questionnaire data again. PHT is the market-leading provider of ePRO solutions used in more than 390 clinical trials by 90 biopharmaceutical clients. The proven LogPad® System and revolutionary SitePad™ Tablet deliver the voice of the patient, in 80 languages, from homes and sites in 60 countries around the world. By capturing high-quality and time-stamped assessments with minimal respondent burden, transmitted over reliable analog and wireless global technologies, sponsors are able to run smaller and more conclusive clinical research programs. Real-time study management through PHT StudyWorks™ features eClinical data integration, standard and custom data summaries for compliance and enrollment, SafetyPRO™ email alerts, and the industry’s premier study archive. Patient experiences captured firsthand by PHT’s ePRO Product Suite have been used successfully in at least 11 NDA submissions and seven approvals to date. For more information, review interactive product demonstrations at the award-winning www.phtcorp.com

PHT, LogPad, eSense, StudyWorks, SafetyPRO and SitePad are among the registered trademarks and trademarks of PHT Corporation.


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