MONTGOMERYVILLE, Pa.--(BUSINESS WIRE)--PhotoMedex® (Nasdaq:PHMD) announces that it has retained the firm of Boyd Tamney Cross as its public relations agency of record. Under the agreement, Boyd Tamney Cross will promote the XTRAC® Excimer Laser System. The agency will promote the XTRAC System in the dermatology trade, consumer and business to business markets by generating and distributing regular news releases and peer review and non-peer review articles; building brand awareness; helping to build and support an XTRAC physicians’ network; and supporting key industry conferences. Lippert/Heilshorn & Associates, Inc. will continue to service the investor relations and associated financial sectors on behalf of PhotoMedex.
