It’s a practice called “detailing” in the pharma trade – when drug manufacturer sales reps visit doctors and other clinicians to peddle a new medication. But these traditional ‘face-to-face” visits are under pressure as increasingly busy healthcare providers reject sales calls – and direct advertising to consumers rises. Still, the pharmaceutical sales force remains the front line of marketing, hawking the likes of Entyvio for colitis or Celebrex for pain. They are a well-trained field team, informed about the metabolic makeup of a drug, side effects, dosages, and clinical trial statistics.
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