Four years after making its debut on Twitter Pfizer has taken control of its brand on the social network and started using the @pfizer account. The company, currently the world's largest pharmaceutical firm, was too late to claim an account in its own name when it first joined Twitter and was forced to settle for using @pfizer_news. Pfizer confirmed yesterday it has now “acquired” its brand name account, but at the time of writing has yet to respond to questions about how this came about - whether by buying the name from its previous holder, appealing to Twitter or some other route.
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