The Federal Trade Commission and the New York state attorney general Monday filed a complaint against a supplement company that claims its pills can help with age-associated memory loss.
The supplement, Prevagen, is heavily advertised, with commercials — including on national broadcast and cable networks such as CNN, Fox News, and NBC — claiming it can improve memory in 90 days. Ads feature charts depicting dramatic cognitive improvement among users. The FTC says these claims are deceptive.