ALBUQUERQUE, N.M.--(BUSINESS WIRE)--Spencer Falk, whose marketing expertise was mission-critical to the blockbuster success of Viagra and Celebrex, among other medical brands, today announced that he would lead the commercialization of early cancer detection technology for Senior Scientific, a division of Manhattan Scientifics (OTCQB:MHTX). Mr. Falk previously held senior marketing positions at Pfizer and Forest Laboratories, and has had a 35-year career in the pharmaceutical and diagnostic sector fields.
Gerald Grafe, president of Senior Scientific, commented, “We’re in the rapid, early-detection business, and the fastest way we know for top corporate partners to detect us is via Mr. Falk’s sterling position in the medical device and pharmaceutical industry.” Spencer Falk’s personal contacts include senior management professionals leading oncology product development at firms including Merck, Astra-Zeneca/Medimmune, Pfizer, Esai, Johnson & Johnson and others. Mr. Falk will replace Loraine Upham.
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