CARLSBAD, Calif.--(BUSINESS WIRE)--Today Percepta Associates launched its Cell Culture Life Science Dashboard™ market research report revealing Invitrogen (NASDAQ:IVGN) as the dominant supplier in the cell culture research market, which includes: basal media, animal sera, balanced salt solutions, serum free media, dry powdered media and growth and attachment factors. The Cell Culture Dashboard shows Invitrogen to be the leading cell culture supplier in all six market segments surveyed. However, Invitrogen is challenged by close competitors Thermo Fisher Scientific/HyClone (NYSE:TMO), which takes the lead in supplying North American animal sera, and Sigma (NASDAQ:SIAL), the leading supplier of growth and attachment factors to the academic market. Opportunities for companies looking to gain share in the cell culture market lie in dashboard findings that four of the six market segments surveyed showed greater than 20% of scientists using cell culture techniques are considering switching to a different supplier.