Hu-Friedy Manufacturing Company, Inc. is Recognized as a 2012 REBRAND 100® Global Awards Winner

CHICAGO--(BUSINESS WIRE)--Hu-Friedy Mfg Co., LLC, was named one of the world’s most effective rebrands in the eighth annual REBRAND 100® Global Awards. This award is the highest recognition for excellence in brand repositioning, and is the first and most-respected global program of its kind. Hu-Friedy’s rebrand initiative focused on updating the company’s visual identity, brand architecture and overall positioning to reflect a broader value proposition to the global dental industry, which it has served since 1908. The refreshed brand highlights the company’s expanded solution portfolio, value-added service offerings and unique approach to engaging the global dental community through education and innovative social media programs.

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