If you had to choose between a free bag of potato chips now or a free dinner on a cruise next month, which would you choose? What about a can of beer now or a bottle of champagne in one week? When it comes to deciding whether a can of beer now is worth more than waiting for a nicer bottle of champagne later, the hippocampus — the part of the brain involved in memory — plays a role in resisting, or giving in to that temptation, a new study says.
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