(Reuters) — Danish hearing aid maker William Demant (CPH:WDH) has opened talks to buy French retailer Audika in a deal that would value the company at €168 million ($191 million).
A takeover would complement a long-standing supply partnership between the 2 companies and give William Demant a more direct retail link to customers.
It comes after William Demant, the world’s 2nd-largest hearing aid maker, was ousted by larger rival Sonova Holding AG (SIX:SOON) as a product supplier to Costco (NSDQ:COST) stores in the United States.
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