YOQNEAM, ISRAEL -- (MARKET WIRE) -- November 03, 2006 -- Given Imaging Ltd. (NASDAQ: GIVN) today announced that the American Medical Association (AMA) and the Center for Medicare and Medicaid Services (CMS) have assigned a permanent CPT code for PillCam™ ESO Capsule Endoscopy, effective January 1, 2007. The permanent code for PillCam ESO is CPT 91111 and the physician Medicare national average global fee schedule is $705. For the professional fee only, the Medicare national average fee is $50. For outpatient hospitals, the Medicare national average payment falls into the APC of 141 with a payment rate of $511. The establishment of a CPT code for PillCam ESO allows for a uniform mechanism to process claims across all payers.