VANCOUVER, BRITISH COLUMBIA -- (MARKET WIRE) -- May 23, 2007 -- Forbes Medi-Tech Inc. (TSX: FMI)(NASDAQ: FMTI) announces Kesko Food Ltd. (Kesko) of Finland has launched a cholesterol-lowering Rye Bread with Forbes Medi-Tech’s ingredient, Reducol™. The product launch further demonstrates Forbes’ ability to move quickly into new product markets and allows the Company to target other producers and retailers in Europe selling Rye Bread. The Rye Bread will be marketed under the ‘Pirkka’ premium private label brand name.