Eye Tracking Research Made Easier for Scientists with Launch of Tobii Technology AB Toolbox for MATLAB

Tobii Technology, the global market leader in eye tracking, today announces the launch of its new Tobii Toolbox for MATLAB, the numerical computing software from MathWorks. This will allow users of Tobii eye trackers to run eye tracking experiments directly from one of the most widely-used research software programmes, MATLAB.

The Tobii Toolbox for MATLAB provides an interface between MATLAB and Tobii Eye Trackers, via the Tobii Software Development Kit, in a Windows environment. It means that researchers can now run eye tracking experiments directly from MATLAB and take full advantage of the stimulus generation and data analysis power that its associated toolboxes provide.

“Now that Tobii eye tracking technology is compatible with MATLAB, researchers can benefit from the high quality data analysis and visualization offered by the software. As MATLAB is one of the most widely-used software programmes among researchers, the Tobii Toolbox will provide greater flexibility to eye tracking researchers and enable new types of eye tracking experiments”, explains Tom Englund, executive vice president of Analysis Solutions, Tobii Technology AB.

The new software enables the user to check the track status of the subject, calibrate, and collect gaze data (i.e. the starting and stopping of recordings) and synchronize events with gaze data within MATLAB. The Visual C++ module contains a graphical interface that displays the current eye tracking status as well as the calibration results.

For more product information and sales please contact: +46 8 663 69 90 Sales@tobii.com

For further information contact: Louise Mapp/Danielle Mumford (for Tobii UK) Ascent PR 0118 988 0501 Louise.mapp@ascentpr.co.uk

Kristina Messner, Focused Image (for Tobii North America) Phone: +1-703-678-6023 Email: kmessner@focusedimage.com

About Tobii Technology

Tobii Technology is the global market leader in hardware and software solutions for eye tracking and eye control. Our products are widely used within the scientific community and in commercial market research and usability studies, as well as by disabled people as a means to communicate. Tobii also drives integration of eye tracking technology in a large number of other areas, offering OEM components for integration into various industry applications.

Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth. The company is based in Stockholm, Sweden, with offices in the US, Germany, Norway, Japan and China. Products are sold directly to customers and through resellers and partners worldwide. For more information, visit: www.tobii.com

News Receiver Options Receivers members area – the receivers members area allows you to amend your news category options and preferences, and access your own personal RSS feed of relevant news. Log in now or request log in details. Unsubscribe – should you wish to unsubscribe from RealWire’s distribution, please click here. We would very much value your feedback on why you wish to be removed in order for us to continue to improve and develop our service.

Disclaimer: Whilst RealWire Limited endeavour to ensure the accuracy of the information contained in this Release, RealWire Limited cannot accept any liability for:-

- the inaccuracy or otherwise of any information contained in this Release; or

- any loss liability or expense which may be suffered by any party in consequence of acting or omitting to act as a result of any information contained in or omitted from this Release; or

- any loss or suffering which may be caused by or to any party either as a result of the information contained in this Release or such information contained in this Release being inaccurate or otherwise misleading.

In the event that any information contained in this Release is inaccurate or misleading then please contact RealWire.

RealWire’s privacy policy is available on our website.

RealWire: The registered address of RealWire is: Realwire Limited, Unit 1, Exchange Close, North Hykeham, Lincoln, LN6 3TR. Realwire Limited is a company registered in England and Wales: 4026690

MORE ON THIS TOPIC