Eosera gives a sneak peek into new products and announces the move to a bigger location due to rapid growth.
Eosera gives a sneak peek into new products and announces the move to a bigger location due to rapid growth.
Fort Worth, TX - September 25th 2019 — Multimillion-dollar biotechnology company, EOSERA, announced today that they are not only expanding their line of products, but also moving to a facility that is double the size of their previous location, and hiring four new team members in three different capacities. They are doing it with customer demands higher than ever and products in over 13,000 stores.
Recent Growth
Eosera’s impressive rapid and successful expansion in the ear care category is no surprise to CEO, Elyse Dickerson. “Our innovative products are bringing new customers to the ear care aisle, which translates into incremental growth.” The company growth and consumer demand are at an all-time high. In consumer market research done by Eosera in 2019, 77% of 25-44-year-olds reported that they were motivated to buy Eosera products to keep ears clean and healthy on a routine basis.
In September 2019, Eosera developed two new products to the growing ear care line, EAR CLEAN MD™ and EAR ITCH MD® NIGHTTIME. These products will debut in late fall.
EAR CLEAN MD™ is a product unlike any other. Meant to be dissolved into warm water, this powerful yet gentle powder cleans the outer ear canal from unwanted wax, oils, and debris and moisturizes to help reduce irritation. EAR CLEAN MD™ can be used regularly for those interested in keeping up with routine ear hygiene.
Over here at Eosera, we’re all about those clear and clean canals. Introducing Ear Clean MD™, our newest category in ear care.
EAR ITCH MD® NIGHTTIME is an innovative product made of essential and naturally occurring oils to soothe and relieve itchy ears. Meant to be used at night for chronically itchy ears, EAR ITCH MD® NIGHTTIME demonstrated an improved look and feel of the ear canal.
Don’t sleep on Eosera’s latest innovation in ear care: Ear Itch MD® Nighttime.
In addition to Eosera’s expanding line of products, they are moving to a larger facility that doubles the size of their warehouse and manufacturing space. Since all manufacturing of Eosera’s products are done in-house, this facility upgrade is evidence of the consumer demand and growing product line. Located at 5000 S. Freeway in Fort Worth, Texas, Eosera expects to move into their new space by September 17th, 2019. To prep the new space for the growing company, the construction team is customizing the manufacturing and warehouse space for Eosera’s specific needs by putting on the finishing touches to make it uniquely Eosera’s.
Eosera’s team added four new members in the capacity of manufacturing, marketing, and supply chain. Each team member was carefully vetted and selected from an impressive pool of candidates.
Recent Awards
As a result of Eosera’s rapid growth in 2019, The Dallas Business Journal recognized CEO Elyse Dickerson one of the Most Admired CEOs in North Texas. Fort Worth Magazine named Elyse Fort Worthian to Watch, FW Inc named her Top 400 Most Influential People, and D CEO named her Most Admired CEO. Fort Worth Business Press also presented Eosera with the Top Woman-Owned Business Award in 2018.
About EOSERA
EOSERA®, Inc. is a majority woman-owned biotech company committed to developing innovative products that address underserved healthcare needs. Eosera operates by putting purpose before profits and is proud to be one of the pioneering companies in a movement called Conscious Capitalism. Since launching EarwaxMD, Eosera has expanded its offering to include everything ear care: Earwax MD®, Earwax MD® for Kids, Ear Pain MD™, Ear Pain MD™ for Kids, Ear Itch MD®, Wax Blaster MD®, and Earwax PET®. Eosera’s CEO, Elyse Dickerson, was recently named ‘2019 Fort Worthian to Watch.’ In 2018, Eosera received the 2018 Top Women Owned Business Award by Fort Worth Business Press as well as the Women in Business Award by the Dallas Business Journal. Eosera’s products are currently available at CVS and Rite Aid stores nationwide, and online at Amazon. For more information, visit www.earcaremd.com.
Bullet Points: Growth at Eosera
- Due to growth and maxing out their space, Eosera is moving to a facility that is double the size of their current location. The manufacturing and warehouse space alone are two times what they have now. The address is 5000 S. Freeway Fort Worth, Texas. Eosera is expected to move into their new space by September 17th, 2019. To prep the new space for the growing company, the construction team is customizing the manufacturing warehouse for Eosera’s specific needs by putting up walls in particular areas to separate the large space and putting on the finishing touches to make it uniquely Eosera’s.
- In addition to growing their space, Eosera grew their team. Eosera added 4 new members that serve in different capacities to the company, including manufacturing, supply chain, and marketing.
- Eosera introduced new products, including Wax Blaster MD and Ear Itch MD. Ear Itch MD Nighttime and Ear Clean MD are soon to follow.
- Eosera products are now in over 13,000 stores nationwide, including CVS and Rite Aid. Eosera products can also be found on our website and on Amazon.
Consumer Stats
These bullet points are based on the current consumer market research that we have.
- The consumers that have the highest intent to buy our products are 25-44 years old.
- These 25-44-year-olds are proactively treating their ears. They make ear care part of their routine or regimen to keep up with their health.
- These consumers are looking for quality products they can trust that work.
- These consumers trust our products because they’re recommended by doctors and are clinically proven to work.
- These consumers feel that our products are meeting a need that other products don’t. Doctors say not to use cotton swabs, but in the past, didn’t provide another alternative. These consumers are happy that effective ear care products are now on the market.
Ear Care Stats
- The article in BioSpace mentions that “while the total earwax removal category is up 7.8% for the year (AC Nielsen), Earwax MD is up 166% in the same period. Retailers that have Earwax MD on the shelf have seen their category grow as much as 30%, outpacing the market.”
- The article in CDR mentions that “Mark McGreevy, vice president of business development at Quest Products says that more and more people are buying ear care products as part of their daily hygiene routine. “In a recent study we conducted, 70% of consumers felt ear health and cleaning ears consistently is very important to them.”
- McGreevy also notes that ear itch is a growing problem. “Ear itch has been growing, and 36% of consumers are looking to solve their ear itch issue.”
- Elyse says in the same article that, “Retailers like CVS that are expanding their ear care offering are up over 30%, while retailers that are minimizing their set are experiencing single-digit or flat growth rates… “if stores are looking for growth, ear care is definitely worth investing in,” says Elyse.
- “Earwax MD, Ear Pain MD, Ear Itch MD, and Wax Blaster MD are all growing faster than the market. Our innovative products are bringing new customers to the ear care aisle, which translates into incremental growth.” -Elyse Dickerson
- “Historically, ear irrigation systems have only been available online and have been a top-selling category under ear care on Amazon. Eosera was one of the first manufacturers to bring this growing category to the retail shelf. Wax Blaster MD is an innovative ear irrigation system for at-home use.” -Elyse Dickerson
